The Metric Shift: SEO & Google Ads Growth Specialist

who's behind the shift

Sambrid Pokharel

SEO & Google Ads Strategist

I started The Metric Shift because I watched too many businesses pour money into search marketing that looked good in reports but moved nothing in revenue.

My approach is different. Every keyword, every campaign, every piece of content has one job: bring the right person to your door, and make sure they stay. For over 9+ years I've helped B2B and B2C companies grow and build search presence that coumpounds.

I treat your marketing spend as a tool for revenue, ensuring that the shift in your search presence results in a visible shift on your bottom line.

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what i offer

Three Services.
One Goal.

Flexible search strategy built for ROI. I manage SEO and Google Ads as standalone high-performance channels or a single unified engine.

Search Engine Optimization

keyword research

technical seo

Content Strategy

AI Search

Comprehensive SEO strategies that improve organic rankings and drive qualified traffic. I analyze your current presence, identify opportunities, and implement proven techniques that deliver measurable results.

boost rankings

Google Ads Management

Campaign setup

ad copy creation

ad optimization

bid management

I run strategic paid search campaigns that drive high-converting traffic and maximize ROI. From setup to ongoing optimization, I make sure every dollar spent works toward clear, focused, and measurable business results.

drive more leads

Search Consulting

team training

kpi alignment

strategic partner

cross-channel

Strategic guidance and training to help your team excel at search marketing. I provide comprehensive consulting services that empower your business with the knowledge and tools needed for long-term success.

get expert advice

How i work

A Strategy for Scale.

Discovery & Audit

We start by stripping back the noise to see what’s actually moving the needle. I dig into your data and your competitors to find the high-impact wins we can grab immediately.

Strategic Roadmap

I translate the data into a clear, actionable plan that bridges the gap between where you are and where you need to be, identifying the exact levers we'll pull to drive consistent growth.

Execution & Launch

This is where the shift happens. I handle the heavy lifting of building out your search presence and paid infrastructure, ensuring every dollar spent is a deliberate step toward scalable revenue.

Monitor & Optimize

The real work begins after launch. I live in the data, constantly refining and pivoting our approach to ensure we aren’t just hitting targets, but actively dominating your specific market.

START THE SHIFT

Client Wins.

Here are some recent wins I’m proud of that made a real difference.

+57%

YoY Organic Traffic Growth

+32%

YoY Increase in Conversions

B2B Company SEO Transformation

Complete SEO overhaul for a video production company, resulting in a 57% YoY increase in organic traffic and a 50% increase in organic lead generation.

+57%

Traffic Increase

+50%

Lead Generation

View Full Case Study

B2B Company Ads Restructure

Strategic revamp of a B2B company's Google Ads account, resulting in a 32% YoY increase in qualified leads, a 36% reduction in cost per lead, and a 48% boost in CTR.

+32%

Lead Generation

-36%

Cost Per Lead